If I mention the Thai island of Phuket, what does it conjure up in your mind? For some it will be white sandy beaches backed by swaying palms and azure waters. For others it will be touristy resorts, boozy bars and lady boys! Yes, Phuket has certainly had its fair share of bad press thanks (mainly) to the seedy antics at its largest beach resort, Patong. And, to be honest, having travelled to the island on numerous occasions since the early 90s, I’ve certainly seen it change from an idyllic island retreat to one pandering to the “needs” of the tourist masses.

So, when I was invited to visit a new hotel on the largely undeveloped north east coast of the island, I jumped at the chance to see if I could discover a quieter Phuket, away from the crowds and the party atmosphere; one that resembled the Thai paradise I first stepped foot on 25 years ago. The question is, did I succeed?